Ifivethetee-I wear Purple for my Wife Fighting Alzheimer’s Heat shirt

 We’ve really tried to sharpen our online presence during the I wear Purple for my Wife Fighting Alzheimer’s Heat shirt and by the same token and pandemic and just before it hit. We are investing more time and money into enhancing our ecommerce platform, because before, it was really out of necessity that we had one, but it didn’t measure up to the experience of coming to the actual store in Copenhagen. During the pandemic especially, since people were stuck at home, we really infused the site with more personality and updated it every day with new merchandise and content.

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